AI-Driven UX Researcher & Strategist Delivering Impactful Results
Hi, I’m Haley Rabiu — a Senior UX Researcher & Strategist with 6+ years of experience. I specialize in human-centered design and AI-powered research, helping businesses uncover user insights, improve digital experiences, and drive measurable growth.
Brands I’ve Worked With
I’ve partnered with over 12+ leading eCommerce brands and federal agencies to create digital experiences that drive measurable growth and deeper customer engagement.
Real Success Stories from Clients
Discover a wide array of successful projects and numerous accolades that showcase my unwavering reliability, deep expertise, and proven ability to deliver exceptional results.
Earliest FAFSA Release in History
Contributing to its earliest-ever launch, I helped drive high user satisfaction, faster completion times, and improved accessibility for students and families nationwide by streamlining and modernizing the 26-27 FAFSA form experience.
Scaling Growth for E-Commerce Brands
“Haley Rabiu, Anatta UX Researcher, suggested DSC feature product benefits and testimonials instead. The result was an 11% increase in conversions.”
Experience
August 2024 – Present
Accenture Federal Services
Senior UX Researcher
- Increased user satisfaction rate of the FAFSA form to 97%.
- Executed 12 usability studies, generating 150+ actionable insights across five public-facing applications to increase citizen satisfaction with digital self-service.
- Enhanced user pathways through usability testing and data analysis, reducing error rates and increasing task completion for millions of users.
- Streamlined design process, reducing time-to-production, by integrating GenAI tools and applying research insights.
April 2023 – June 2024
Anatta
Senior UX Researcher & Optimization Strategist
- Increased System Usability Score by 32% through targeted customer feedback and usability testing.
- Led customer journey optimization initiatives, enhancing digital touchpoints across acquisition, subscription, and retention phases.
- Conducted mixed-method analysis to uncover behavioral insights, driving strategic growth and personalized experience improvements.
March 2021 – April 2023
Anatta
UX Researcher & Marketing Strategist
- Delivered nearly $1M in projected revenue uplift by leading A/B testing and implementing data-driven design revisions.
- Boosted user engagement by 66% by redesigning Information Architecture to improve site navigation.
- Conducted interviews with unsubscribed customers, revealing churn causes and guiding subscription improvements and segmentation strategies.
November 2019 – February 2021
Booz Allen Hamilton
UX Designer & Researcher
- Led discovery and redesign of a financial tool, enhancing user productivity via journey mapping and usability testing.
- Delivered accessible, inclusive designs aligned with WCAG and Section 508 standards.
- Facilitated client workshops to align design strategy with user needs, driving stakeholder buy-in.
February 2018 – October 2019
Booz Allen Hamilton
Web Application Developer & UI Developer
- Led UX design and front-end development of a military simulation program (HTML, CSS, React).
- Maintained and enhanced software applications and datasets with SQL and other languages, supporting operations and feature delivery.
February 2016 – February 2018
Ozmo, Inc.
Mid-Level Content Developer
- Mentored fellow developers by providing code reviews, answering queries, and promoting better development practices.
- Followed an agile development process for coding device simulators and emulators for Telecommunication support teams (XML).
Ready to partner on a strategic project?
Let’s connect to discuss how I can translate complex user problems into tangible business growth and a stronger bottom line. I’m ready to apply my expertise in UX Research and Strategy to your team’s most critical goals.