Turning User Insights Into Strategies That Drive Growth
With over 6 years of expertise in UX research, customer experience, and front-end development, I seamlessly connect design, technology, and business to craft strategies that deliver impactful digital experiences and accelerate business growth.
Brands I’ve Worked With
I’ve partnered with over 12+ leading eCommerce brands to create digital experiences that drive measurable growth and deeper customer engagement.
Experience
August 2024 – Present
Accenture Federal Services
Senior UX Researcher
• Directed quantitative and qualitative research for enhancing user experiences impacting more than 16 million annual users.
• Increased user satisfaction rate of the FAFSA form to 95%.
• Designed reporting frameworks for presenting actionable insights and recommendations, aiding continuous improvement.
• Established a system for managing and tracking improvements and KPI performance across dozens of products.
April 2023 – June 2024
Anatta
Senior UX Researcher & Optimization Strategist
• Led customer journey optimization, enhancing digital touch-points across acquisition, shopping, and retention.
• Boosted System Usability Score by 32% through iterative prototype testing and user research.
• Delivered growth strategies to C-suite executives focusing on revenue generation, conversion rate optimization, and customer retention.
March 2021 – April 2023
Anatta
UX Researcher & Marketing Strategist
• Analyzed user behavior through qualitative and quantitative methods to inform and optimize eCommerce strategies, driving targeted growth.
• Delivered nearly $1M in projected revenue uplift by leading A/B testing and implementing data-driven design revisions.
• Conducted interviews with unsubscribed customers, revealing churn causes and guiding subscription improvements and segmentation strategies.
• Boosted user engagement by 66% by redesigning Information Architecture to improve site navigation and usability.
November 2019 – February 2021
Booz Allen Hamilton
UX Designer & Researcher
• Led discovery and redesign of a complex financial tool, enhancing user productivity by applying customer journey mapping and usability testing insights.
• Delivered accessible, inclusive designs aligned with WCAG and Section 508 standards, expanding usability for diverse user groups.
• Facilitated cross-functional client workshops to align design strategy with user needs and business objectives, driving stakeholder buy-in.
February 2018 – October 2019
Booz Allen Hamilton
Web Application Developer & UI Developer
• Led UX design and front-end development of a military simulation program using HTML, CSS, Bootstrap, and React.
• Maintained and enhanced software applications and datasets with SQL and other languages, supporting operations and feature delivery.
February 2016 – February 2018
Ozmo, Inc.
Mid-Level Content Developer
• Followed an agile development process for coding device simulators and emulators for Telecommunication support teams, using XML.
• Upgraded the quality of interactive tutorials by implementing current device images and XML standards.
• Mentored fellow developers by providing code reviews, answering queries, and promoting better development practices.
Driving Success with UX Strategy
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