AI-Driven UX Researcher & Strategist Delivering Impactful Results
Hi, I’m Haley Rabiu — a Senior UX Researcher & Strategist with 6+ years of experience. I specialize in human-centered design and AI-powered research, helping businesses uncover user insights, improve digital experiences, and drive measurable growth.
Brands I’ve Worked With
I’ve partnered with over 12+ leading eCommerce brands and federal agencies to create digital experiences that drive measurable growth and deeper customer engagement.
Real Success Stories from Clients
Discover a wide array of successful projects and numerous accolades that showcase my unwavering reliability, deep expertise, and proven ability to deliver exceptional results.
Earliest FAFSA Release in History
Contributing to its earliest-ever launch, I helped drive high user satisfaction, faster completion times, and improved accessibility for students and families nationwide by streamlining and modernizing the 26-27 FAFSA form experience.
Scaling Growth for E-Commerce Brands
“Haley Rabiu, Anatta UX Researcher, suggested DSC feature product benefits and testimonials instead. The result was an 11% increase in conversions.”
Endorsements & Recommendations
Recommendations from leaders and partners across the projects I’ve led.
Haley is a very dedicated, curious and smart UX researcher. She possesses a deep understanding of usability principles and heuristic best practices essential for enhancing digital experiences across the direct to consumer Ecommerce landscape.
Toby Hemmerling
President at Anatta
Haley is a collaborative and motivated UX Researcher who is highly skilled in several quantitative and qualitative research methods. Her knowledge of user research, business needs and usability best practices was crucial to the success of many of our optimization and redesign projects. Haley was always an engaging and positive person to work with, and would undoubtedly make a great addition to any team.
Laura Bousman
Design Lead at Anatta
Haley is one of the most talented and capable UX Researchers I have had the pleasure of working with. While working alongside Haley I was constantly impressed with her approach to better understanding users and more importantly their behavior. Any company that she works with is sure to be blown away with a newfound perspective on who their users are, what matters to them most, and how the current digital experience can be optimized for conversion.
Matthew Bass
Director of Optimization
What this partnership, and what this relationship, I would say, has allowed us to do, was not just move a lot faster, but also see more things. We never had someone like Haley on our team who could provide us that sort of visibility in terms of the landscape and do that UX research.
Kevin Sakamoto
Director of Product Management at DSC
Ready to partner on a strategic project?
Let’s connect to discuss how I can translate complex user problems into tangible business growth and a stronger bottom line. I’m ready to apply my expertise in UX Research and Strategy to your team’s most critical goals.