Haley Rabiu logo in white font
UX Research
Society
Social
I led Society Social's UX Research initiative, collaborating closely with our skilled UX Designers and Developers to unveil a revamped website tailored for sales and user engagement optimization. Our efforts sparked a remarkable 66% increase in user engagement, propelling a substantial rise in overall sales figures.
see details
UX Research
Trade Coffee
Realizing that new visitors felt disconnected from the brand and what the company is selling, our research study was able to unveil a new direction for marketing and visual imagery to captivate the user's senses.
see details
UX Research
Hygiene & Wellness Brand
Ever wonder why people won't buy your products? We were able to uncover reasons for site drop off and increase conversion rate by 11% and earn thousands more in sales.
see details
UX Design / Re-platform
BCM at Virginia Tech
See how a re-platform to WordPress helped staff members of a college organization with getting students connected for the new year.
see details
UX / Web Design
Beacon of Energy
See how this website helped a small business owner with managing new appointments and advertising her business.
see details