About One – Haley Rabiu

About me

A CX & Digital Marketing Strategist transforming digital journeys and driving business growth.

Hi, I’m Haley. I’m a Customer Experience (CX) and Digital Marketing Strategist with over 6 years of experience helping brands like Dollar Shave Club, Trade Coffee, and Blueland better understand their customers and optimize their digital experiences.

My background blends UX research, marketing strategy, and front-end development—giving me a unique lens into how people interact with brands across the entire customer journey. I’ve led efforts that increased eCommerce sales, reduced friction in user flows, and uncovered insights that directly shaped marketing and product strategies.

I’ve worked with fast-growing DTC brands, government teams, and local organizations—but no matter the client, my approach stays the same: customer-first, insight-driven, and always focused on delivering measurable impact.

These days, I specialize in helping brands assess and improve the full customer lifecycle—tying together research, messaging, and digital strategy to create experiences that are seamless, engaging, and built to grow with your audience.

Let’s connect if you’re ready to turn insights into action and elevate your customer experience.

My services

Customer Insights & Journey Mapping

Uncovering customer needs and pain points through interviews, surveys, and journey mapping to optimize touchpoints and drive better experiences.

CX Metrics & Marketing Analysis

I help brands track, analyze, and act on key CX and marketing metrics to uncover what’s working, what’s not, and where to optimize for better engagement and conversions.

Digital Experience Optimization

Improving digital products and websites to ensure they’re intuitive, efficient, and aligned with what customers actually want and expect.

Cross-Channel CX Strategy

Connecting digital and physical touchpoints through cohesive strategies that enhance brand perception and deliver seamless customer experiences.

UX Strategy

Designing user-centric strategies and experiences that align with customer expectations and business goals, from acquisition to retention.

CX-Led Website Strategies

Configuring web platforms that empower businesses to deliver personalized, engaging, and scalable customer experiences.

Testimonials

Matt Bass

Director of Optimization

Haley is one of the most talented and capable UX Researchers I have had the pleasure of working with. Her keen understanding of what makes an optimal digital experience is merely scratching the surface of the breadth of her skillset. While working alongside Haley I was constantly impressed with her approach to better understanding users and more importantly their behavior. By leveraging extensive qualitative research and her vast experience, she excels at making the connection between what she learns about users, what they are motivated by, and how to deliver an experience that converts. Any company that she works with is sure to be blown away with a newfound perspective on who their users are, what matters to them most, and how the current digital experience can be optimized for conversion.

Laura Bousman

UX Designer

Haley is a collaborative and motivated UX Researcher who is highly skilled in several quantitative and qualitative research methods. When working together on clients, she was always focused on uncovering user pain points, diving into data, and relaying her insight to improve the overall user experience. Her knowledge of user research, business needs and usability best practices was crucial to the success of many of our optimization and redesign projects. Haley was always an engaging and positive person to work with, and would undoubtedly make a great addition to any team.

Toby Hemmerling

Chief Operating Officer

Haley is a very dedicated, curious and smart UX researcher. She possesses a deep understanding of usability principles and heuristic best practices essential for enhancing digital experiences across the direct to consumer ecommerce landscape. She successfully ran comprehensive research programs for clients, where she formulated and tested hypotheses to uncover critical insights into user behavior, driving improvements in site performance aligned with key performance indicators. Haley was laser focused on deepening our understanding of user motivations through various qualitative research methodologies. Her expertise in conducting exit intent surveys, post-purchase user interviews, session recordings, and heat maps provided actionable insights that informed iterative improvements for our clients.

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