About One – Haley Rabiu

About me

A UX consultant with a passion for helping small and large businesses grow.

Welcome to my portfolio! I’m Haley, a modern-day renaissance woman with a deep passion for UX design, research, and UI development. With over 8 years of experience, I’ve successfully transformed user experiences and driven business growth for clients ranging from small mom-and-pop stores to large-scale corporations. My unique blend of skills allows me to not only design and build exceptional websites but also to dive deep into understanding user behavior, enabling businesses to cater effectively to their audience’s needs. Whether you need to enhance your online presence or improve user engagement, I am here to help you achieve your goals.

I thrive on creating exceptional digital experiences that businesses can be proud of. My services include comprehensive user research, UX and marketing strategy, data analysis, UX design, front-end development, and WordPress website setup. With a professional yet fun and creative approach, I bring enthusiasm and expertise to every project, ensuring that each solution is not only effective but also engaging and user-friendly.

My services

User Research

Conducting usability testing, user interviews, and surveys to gather actionable insights.

Data Analysis

Focused on analyzing and interpreting large sets of data to inform your business decisions.

UX Design

Creating intuitive and user-friendly interfaces that enhance the user experience.

UX / Marketing Strategy

Crafting strategies to enhance user engagement and drive business growth.

Front-end Web Development

Building responsive and visually appealing websites with modern technologies.

Website Setup (WordPress)

Setting up and customizing WordPress sites for flexible content management.

Testimonials

Matt Bass

Director of Optimization

Haley is one of the most talented and capable UX Researchers I have had the pleasure of working with. Her keen understanding of what makes an optimal digital experience is merely scratching the surface of the breadth of her skillset. While working alongside Haley I was constantly impressed with her approach to better understanding users and more importantly their behavior. By leveraging extensive qualitative research and her vast experience, she excels at making the connection between what she learns about users, what they are motivated by, and how to deliver an experience that converts. Any company that she works with is sure to be blown away with a newfound perspective on who their users are, what matters to them most, and how the current digital experience can be optimized for conversion.

Laura Bousman

UX Designer

Haley is a collaborative and motivated UX Researcher who is highly skilled in several quantitative and qualitative research methods. When working together on clients, she was always focused on uncovering user pain points, diving into data, and relaying her insight to improve the overall user experience. Her knowledge of user research, business needs and usability best practices was crucial to the success of many of our optimization and redesign projects. Haley was always an engaging and positive person to work with, and would undoubtedly make a great addition to any team.

Toby Hemmerling

Chief Operating Officer

Haley is a very dedicated, curious and smart UX researcher. She possesses a deep understanding of usability principles and heuristic best practices essential for enhancing digital experiences across the direct to consumer ecommerce landscape. She successfully ran comprehensive research programs for clients, where she formulated and tested hypotheses to uncover critical insights into user behavior, driving improvements in site performance aligned with key performance indicators. Haley was laser focused on deepening our understanding of user motivations through various qualitative research methodologies. Her expertise in conducting exit intent surveys, post-purchase user interviews, session recordings, and heat maps provided actionable insights that informed iterative improvements for our clients.

A UX consultant with a passion for helping small and large businesses grow.

My services

Testimonials

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